About the project

Online success does not depend on the website! Can you create content that stands out, in the torrent of information that overwhelms us? Can you be natural in front of a camera? Can you tell your truth in 30 seconds? Can you build an impactful script? Can you use your body and your voice to communicate?

The era of ”rural silence” is over: more and more active participation is required to access funds, tenders, financing, technology, cooperation… The key to active participation? Communicating effectively.

In the coming years, EU's agriculture and livestock policies will change radically: are you ready? Will you passively accept the new CAP or will you be an active part in directing the new policies? If you work in organic, biodynamic, natural, regenerative agriculture or any other sustainability field, you´ll have to be heard at all levels-local, regional, national and European: communicating well is the first step!

“Alone we are weak, together we are strong”: networking with other farmers, collaborating, exchanging technical ideas and experiences is a source of value for agriculture. To do it well, you need communication skills.

More and more young people are turning to agriculture, or choosing a rural lifestyle - not as a job, but as a lifestyle choice. Furthermore, the workforce is increasingly diverse from an ethnic, religious, cultural, etc point of view. Knowing how to communicate what you believe in is essential to motivate and mobilize all these energies.

Beyond economic, political or social reasons, theater and communication are an opportunity for personal growth and cultural enrichment: a way to better understand our world, others and ourselves.